“Knowing that our continued existence is far from guaranteed makes us willing to fight (when we can) what we see as damaging to SXSW. The struggle is over who is ultimately going to control SXSW, our organization or guerrilla marketers backed by corporate interests. If SXSW loses, then SXSW eventually disappears. SXSW exists only because more entities choose to pursue a symbiotic relationship with us rather than a parasitic one. However, every year more marketing groups representing huge multinational corporations and their local proxies choose to feed off of us.” – Roland Swenson
He makes a good point, but I fundamentally disagree with the way SXSW approaches this issue. Most of the commenters to his interview do as well.
Read the entire interview here.
