I have a number of friends and colleagues who work under the Demand Media umbrella; namely at Pluck. Every single one of them are top-notch professionals dedicated to delivering the best product possible.
That said, and despite the obvious slant to the article, the points about Demand’s factory model of content creation are valid. And not necessarily wrong.
Obviously, I think that flooding the Internet with low-quality how-to videos that I might come across whenever I myself want to learn something is not desirable. However, I can’t fault Demand if the model works. In fact, you have to marvel at how well their model is at predicting the demand for ‘disposable content’ and their ability to turn around and deliver it.
My hopes are that the market will, ahem, demand higher quality content. I have no doubt that Demand Media will meet that challenge as well.
