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	<title>Ryan Joy (atxryan) &#187; spam</title>
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		<title>Spam of the Gods</title>
		<link>http://ryanjoy.com/2010/04/spam-of-the-gods/</link>
		<comments>http://ryanjoy.com/2010/04/spam-of-the-gods/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 13:49:14 +0000</pubDate>
		<dc:creator>atxryan</dc:creator>
				<category><![CDATA[Shared]]></category>
		<category><![CDATA[419 scammer]]></category>
		<category><![CDATA[First Contact]]></category>
		<category><![CDATA[golden records]]></category>
		<category><![CDATA[honeypot]]></category>
		<category><![CDATA[Pioneers 10 and 11]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[voyager]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Stephen Hawking has been quoted recently urging caution about the prospect of first contact with an extra-terrestrial civilisation:


  We only have to look at ourselves to see how intelligent life might develop into something we wouldn’t want to mee...]]></description>
			<content:encoded><![CDATA[<p><cite><a href="http://www.hawking.org.uk/">Stephen Hawking</a></cite> has been quoted recently <a href="http://news.bbc.co.uk/1/hi/uk/8642558.stm">urging caution</a> about the prospect of first contact with an extra-terrestrial civilisation:</p>

<blockquote>
  <p>We only have to look at ourselves to see how intelligent life might develop into something we wouldn’t want to meet.</p>
</blockquote>

<p>This isn’t the first time that such reservations have been raised.</p>

<p>Both of the <a href="http://voyager.jpl.nasa.gov/">Voyager</a> spacecraft are carrying <a href="http://en.wikipedia.org/wiki/Voyager_Golden_Record" rel="tag">golden records</a>; snapshots and time capsules of our planet’s culture—a project with such a long timeline that it makes <a href="http://www.longnow.org/clock/">the clock of the Long Now</a> look like a disposable gadget in comparison. As well as carrying instructions on how to decode the record—ingeniously using the fundamental transition of a hydrogen atom as the base unit of time—the records also have a map inscribed upon them. This is the same illustration that was included with <a href="http://en.wikipedia.org/wiki/Pioneer_program" rel="tag">Pioneers 10 and 11</a>.</p>

<p>The map consists of fourteen lines converging on a central point. The length and angle of each line corresponds to the position of a pulsar relative to Earth. Those fourteen beacons point to one position in the galaxy: our home planet.</p>

<p>The responsibility for deciding the contents of the golden record fell to <span><a href="http://www.carlsagan.com/" rel="muse">Carl Sagan</a></span>. I highly recommend listening to <a href="http://huffduffer.com/adactio/18303">this account</a> by Sagan’s widow Ann Druyan of how the golden record may just contain the encoded patterns of love itself:</p>

<p><a href="http://huffduffer.com/adactio/18303">Carl Sagan And Ann Druyan’s Ultimate Mix Tape on Huffduffer</a></p>

<p>Many people at the time were upset that <a href="http://www.johnstonsarchive.net/astro/pulsarmap.html">the pulsar map</a> was included on the Voyager record, for the same reasons that Hawking is giving today: we are effectively hanging a sign around our neck that reads <q>free food here.</q></p>

<p>I was talking about this with <span><a href="http://tantek.com/" rel="friend met colleague"><abbr title="Tantek Çelik">Tantek</abbr></a></span> at <span><a href="http://sxsw.com/">South by Southwest</a> <abbr title="2010-03-12">this year</abbr></span> and he had to admit that, with his <a href="http://www.schneier.com/">Schneier</a>-esque security hat on, those people have a point. What you really want to do, he said, is point to a drop-off box instead: a nearby uninhabited star-system that we can monitor from Earth. That way, if we ascertain that the alien civilisation is friendly, we can go and greet them but if they are hostile, we can simply lay low.</p>

<p>In fact, in Sagan’s book <a href="http://www.thesession.org/shop/display/0671004107">Contact</a>—where the shoe is on the other foot and <em>we</em> are the alien civilisation responding to a message—this is exactly what happens. The origin point we are given is the Vega system, which turns out not to be the home of any alien civilisation but merely a way station: a routing point in the galactic network.</p>

<p>There may well be a galactic <abbr title="Request for Comments">RFC</abbr> for <a href="http://en.wikipedia.org/wiki/First_contact_(anthropology)" rel="tag">First Contact</a>, which the Pioneer and Voyager probes have flagrantly disregarded. What is an alien civilisation to make of a message that effectively states:</p>

<blockquote>
  <p>Dear Friend,<br>Although you may be apprehensive as we have not met before, I come to you with great hope. I am a probe from an abundant planet that has recently acquired spacefaring technology. Please contact me at your earliest convenience so that we may transfer knowledge.<br>I await your response,<br>Third planet from an insignificant star</p>
</blockquote>

<p>It’s clearly a <a href="http://en.wikipedia.org/wiki/Honeypot_(computing)" rel="tag">honeypot</a> designed to lure in the gullible of the galaxy.</p>

<p>Carl Sagan, my hero, looks like nothing more than a galactic <a rel="tag" href="http://en.wikipedia.org/wiki/Advance-fee_fraud">419 scammer</a>.</p>

<hr>
<p>
Tagged with
<a rel="tag" href="http://adactio.com/journal/tag/spam">spam</a>
<a rel="tag" href="http://adactio.com/journal/tag/space">space</a>
<a rel="tag" href="http://adactio.com/journal/tag/science">science</a>
<a rel="tag" href="http://adactio.com/journal/tag/voyager">voyager</a>
</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spam of the Gods</title>
		<link>http://ryanjoy.com/2010/04/spam-of-the-gods-2/</link>
		<comments>http://ryanjoy.com/2010/04/spam-of-the-gods-2/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 13:49:14 +0000</pubDate>
		<dc:creator>atxryan</dc:creator>
				<category><![CDATA[Shared]]></category>
		<category><![CDATA[419 scammer]]></category>
		<category><![CDATA[First Contact]]></category>
		<category><![CDATA[golden records]]></category>
		<category><![CDATA[honeypot]]></category>
		<category><![CDATA[Pioneers 10 and 11]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[voyager]]></category>

		<guid isPermaLink="false">http://ryanjoy.com/?guid=411dcccca16446d8e847a057a90f8d73</guid>
		<description><![CDATA[Stephen Hawking has been quoted recently urging caution about the prospect of first contact with an extra-terrestrial civilisation:


  We only have to look at ourselves to see how intelligent life might develop into something we wouldn’t want to mee...]]></description>
			<content:encoded><![CDATA[<p><cite><a href="http://www.hawking.org.uk/">Stephen Hawking</a></cite> has been quoted recently <a href="http://news.bbc.co.uk/1/hi/uk/8642558.stm">urging caution</a> about the prospect of first contact with an extra-terrestrial civilisation:</p>

<blockquote>
  <p>We only have to look at ourselves to see how intelligent life might develop into something we wouldn’t want to meet.</p>
</blockquote>

<p>This isn’t the first time that such reservations have been raised.</p>

<p>Both of the <a href="http://voyager.jpl.nasa.gov/">Voyager</a> spacecraft are carrying <a href="http://en.wikipedia.org/wiki/Voyager_Golden_Record" rel="tag">golden records</a>; snapshots and time capsules of our planet’s culture—a project with such a long timeline that it makes <a href="http://www.longnow.org/clock/">the clock of the Long Now</a> look like a disposable gadget in comparison. As well as carrying instructions on how to decode the record—ingeniously using the fundamental transition of a hydrogen atom as the base unit of time—the records also have a map inscribed upon them. This is the same illustration that was included with <a href="http://en.wikipedia.org/wiki/Pioneer_program" rel="tag">Pioneers 10 and 11</a>.</p>

<p>The map consists of fourteen lines converging on a central point. The length and angle of each line corresponds to the position of a pulsar relative to Earth. Those fourteen beacons point to one position in the galaxy: our home planet.</p>

<p>The responsibility for deciding the contents of the golden record fell to <span><a href="http://www.carlsagan.com/" rel="muse">Carl Sagan</a></span>. I highly recommend listening to <a href="http://huffduffer.com/adactio/18303">this account</a> by Sagan’s widow Ann Druyan of how the golden record may just contain the encoded patterns of love itself:</p>

<p><a href="http://huffduffer.com/adactio/18303">Carl Sagan And Ann Druyan’s Ultimate Mix Tape on Huffduffer</a></p>

<p>Many people at the time were upset that <a href="http://www.johnstonsarchive.net/astro/pulsarmap.html">the pulsar map</a> was included on the Voyager record, for the same reasons that Hawking is giving today: we are effectively hanging a sign around our neck that reads <q>free food here.</q></p>

<p>I was talking about this with <span><a href="http://tantek.com/" rel="friend met colleague"><abbr title="Tantek Çelik">Tantek</abbr></a></span> at <span><a href="http://sxsw.com/">South by Southwest</a> <abbr title="2010-03-12">this year</abbr></span> and he had to admit that, with his <a href="http://www.schneier.com/">Schneier</a>-esque security hat on, those people have a point. What you really want to do, he said, is point to a drop-off box instead: a nearby uninhabited star-system that we can monitor from Earth. That way, if we ascertain that the alien civilisation is friendly, we can go and greet them but if they are hostile, we can simply lay low.</p>

<p>In fact, in Sagan’s book <a href="http://www.thesession.org/shop/display/0671004107">Contact</a>—where the shoe is on the other foot and <em>we</em> are the alien civilisation responding to a message—this is exactly what happens. The origin point we are given is the Vega system, which turns out not to be the home of any alien civilisation but merely a way station: a routing point in the galactic network.</p>

<p>There may well be a galactic <abbr title="Request for Comments">RFC</abbr> for <a href="http://en.wikipedia.org/wiki/First_contact_(anthropology)" rel="tag">First Contact</a>, which the Pioneer and Voyager probes have flagrantly disregarded. What is an alien civilisation to make of a message that effectively states:</p>

<blockquote>
  <p>Dear Friend,<br>Although you may be apprehensive as we have not met before, I come to you with great hope. I am a probe from an abundant planet that has recently acquired spacefaring technology. Please contact me at your earliest convenience so that we may transfer knowledge.<br>I await your response,<br>Third planet from an insignificant star</p>
</blockquote>

<p>It’s clearly a <a href="http://en.wikipedia.org/wiki/Honeypot_(computing)" rel="tag">honeypot</a> designed to lure in the gullible of the galaxy.</p>

<p>Carl Sagan, my hero, looks like nothing more than a galactic <a rel="tag" href="http://en.wikipedia.org/wiki/Advance-fee_fraud">419 scammer</a>.</p>

<hr>
<p>
Tagged with
<a rel="tag" href="http://adactio.com/journal/tag/spam">spam</a>
<a rel="tag" href="http://adactio.com/journal/tag/space">space</a>
<a rel="tag" href="http://adactio.com/journal/tag/science">science</a>
<a rel="tag" href="http://adactio.com/journal/tag/voyager">voyager</a>
</p>]]></content:encoded>
			<wfw:commentRss>http://ryanjoy.com/2010/04/spam-of-the-gods-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When does consumer engagement become SPAM?</title>
		<link>http://ryanjoy.com/2008/05/when-does-consumer-engagement-become-spam/</link>
		<comments>http://ryanjoy.com/2008/05/when-does-consumer-engagement-become-spam/#comments</comments>
		<pubDate>Thu, 29 May 2008 22:11:54 +0000</pubDate>
		<dc:creator>Ryan Joy</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.atxryan.com/?p=249</guid>
		<description><![CDATA[My coworker, Alex, posted the following tweet today referencing our fried chicken taste-off planned for tomorrow: Setting up the rules for fast food fried chicken taste-off in the office tomorrow. To which, Popeyes Chicken chimed in with: @alexcc I know the winner! I know it! Do we have to wait until tomorrow to announce? (sounds [...]]]></description>
			<content:encoded><![CDATA[<p>My coworker, Alex, posted the following tweet today referencing our fried chicken taste-off planned for tomorrow:</p>
<blockquote><p><a href="http://twitter.com/alexcc/statuses/822675285">Setting up the rules for fast food fried chicken taste-off in the office tomorrow.</a></p></blockquote>
<p>To which, Popeyes Chicken chimed in with:</p>
<blockquote><p><a href="http://twitter.com/PopeyesChicken/statuses/822721244">@alexcc I know the winner! I know it! Do we have to wait until tomorrow to announce? (sounds like bonafide?)</a></p></blockquote>
<p>Note that Alex did not mention Popeyes or @PopeyesChicken in any way. He only mentions fried chicken which must have popped up on their radar via a service like <a href="http://summize.com/search?q=fried%20chicken">Summize </a>or <a href="http://tweetscan.com/index.php?s=fried+chicken">TweetScan</a>.</p>
<p>Other companies such as <a href="http://twitter.com/hrblock">H&#038;R Block</a>, <a href="http://twitter.com/southwestair">Southwest Airlines</a>, <a href="http://twitter.com/comcastcares">Comcast</a>, and <a href="http://twitter.com/zappos">Zappos</a> are actively engaging consumers, whether they&#8217;re customers or not in some cases, on Twitter. H&#038;R Block apparently responds to people asking general tax questions, including questions about donations and the recent economic stimulus checks.  Southwest wishes their travelers a safe flight as well as responds to complaints and compliments that are directed toward &#8216;southwest&#8217; or &#8216;SWA&#8217;.</p>
<p>Most of these tweets are unsolicited. But does that automatically make them spam?</p>
<p>This led to an interesting discussion among my coworkers as to whether or not this type of engagement qualifies as SPAM. I maintain that, at this point, it does not.  In this case the message does not go into your timeline or direct messages, email inbox, et cetera&#8230; However, it does show up in your Replies tab (when it&#8217;s working!), but is that spam?  Really that&#8217;s a recently added feature of Twitter to help you see when other people whom you may not follow mention you in their tweets.</p>
<p>So, what say you?  If a company is being helpful, is it spam? What if they respond with some sort of promotional message?  Who draws the line?</p>
<p><em>For a list of other companies on Twitter, check out this <a href="http://blog.fluentsimplicity.com/twitter-brand-index/">Twitter Brand Index</a> from Fluent Simplicity.</em></p>
<p><strong>Update 05.30.2008:</strong><br />
I&#8217;ve got to update this post because Popeyes is obviously very engaged online.  This morning I saw this reply, referencing this very blog post, in my Twitter feed:</p>
<blockquote><p><a href="http://twitter.com/PopeyesChicken/statuses/823404124">@atxryan Spam is pork, not chicken right? I&#8217;m respectively interested in your findings.</a></p></blockquote>
<p>This is interesting because I never mention any of the aforementioned keywords in any of my tweets. Meaning that our anonymous Popeyes social media guru discovered this post via Google Alerts or something similar and now humorously engaged me via Twitter, even completing the circle with Alex:</p>
<blockquote><p><a href="http://twitter.com/PopeyesChicken/statuses/823380234">@alexcc Good morning. I hope ya&#8217;ll have fun in the taste off today. Is Ryan a judge?</a></p></blockquote>
<p>I salute you, anonymous Popeyes social media guru.</p>]]></content:encoded>
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